A company is only as good as the people that make it up. It’s a saying that’s certainly banded around frequently enough, though probably not examined by business leaders as much as it should be.
A follow-up from the saying could probably read something like …and most people will only be as good as they have to be. In other words, if your employers don’t feel stimulated by their work and surroundings, they will only put in the absolute minimum they must to get through another day – which is hardly the formula for business success!
The thing is, a lot of companies take the saying too literally. They think harvesting the savviest, most technical minds to work for them is alone enough to set them apart from competitors. But there’s more to business longevity and success than simply cherry-picking the ripest candidates and hoping there’s enough juice in them to leverage the company to a new and exciting level.
Companies must not only hire the finest candidates on the block, but also encourage their creativity and desire to consistently shine through whilst on the job. And to help with just that, we’ve put together a few great tips to get you started…
1. Set the Scene
Monet didn’t paint his water lilies whilst sitting in a bleak and lifeless environment; he was inspired by his surroundings. Okay, I know it’s not feasible to turn your office into a replica of an 1800’s watercolour painting, but there are some things you can do that will stimulate your employees’ creativity!
Things like comfy seats, a healthy consideration for the interior design and keeping things looking generally fresh and engaging can work wonders. If you have the budget, you could even try making a ‘creative’ zone in the office, with bean-bags, white-boards, a coffee machine and a few inspirational quotes plastered to the wall.
2. Get Everyone Involved
Sometimes it takes more than one person to conceptualise something brilliant. Good teamwork and communication skills are essential assets for creative work-force to have.
Encourage the whole crew to chip in with their ideas during planned creative sessions, no matter how whacky or outlandish they may seem. Different people view things from alternate angles, so what may seem like a crazy thought to one person, could be the switch that triggers a breakthrough in another.
If your staff feels like their ideas are worth listening to, they’ll undoubtedly dig much deeper within themselves to contribute something special and unleash their creative potential.
3. Allow Time for Ideas to Mature
Rome wasn’t built in a day, as they (all!) say. An idea is very much like a seed, it needs the right conditions and time for it to bloom into a fully-fledged reality. Don’t put a halt to an employee’s creative process if it doesn’t come to fruition straight away, but allow it time to breath and mature.