Updated: Jan 14, 2019
The world of marketing is shifting from traditional marketing like TV ads, billboards, and mail-outs to digital marketing. This shift has shown an emphasis on things like email communications, web tracking, PPC, and SEO. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients and leads through accessible means. If you’re wondering what the top benefits of digital marketing are, look no further.
There is no effective way to measure how many people looked at your billboard or how many people looked at your flyer instead of recycling it. With digital marketing, you are provided with solid, reliable reports that show you the exact results of how many people opened your email or clicked a specific link, for example.
Consumers today are looking for a more custom and personalised customer journey that simply is not possible with traditional marketing, which is generic by nature. Digital marketing allows you to use an individual’s interests and preferences to tailor the marketing message they receive. Personalisation may just be the biggest asset of digital and online marketing.
Low barrier to entry
Traditional marketing activities come with a large price tag. Billboards, TV ads, and radio commercials are certainly not cheap. Digital marketing products come in scalable sizes so that small, medium, and large businesses can all utilise these products to reach their audiences.
Reach larger audiences
Since digital marketing takes place online, it is accessible to a larger, global audience. Whereas with traditional marketing, you’re typically limited to a geographic area, digital marketing allows you to reach international audiences through effective means.
Easy to optimize
Since digital marketing comes with reporting, if you see something that is not performing as well as you’d like, it’s easy to pinpoint it and change it. You can even try several different things, measure which one worked best, and select that option as the main tactic moving forward.
Improved conversion rates
Converting a customer online is just a few clicks away. Instead of a customer having to pick up the phone or get in their car and drive down to a shop, they can click from your email to your website and make a purchase or learn more about your organization from the comfort of their home.